DanielChem_CHI said:Prices dramatically below market are the strongest single signal, and the reason is arithmetic rather than suspicion.
I read this differently from DanielChem_CHI, on substance rather than tone. The affordability discussion here usually stops at individual tactics. At list price this class is out of reach for most of the people who would benefit, and no amount of appeal strategy changes that — it is a pricing problem wearing a paperwork costume.
If somebody has the primary source to hand I would rather cite it than paraphrase it.